HCI
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About us

After 900+ women's and/or children's projects in 48 states and 10 countries, we never lose sight of the forest. We also know you can't build a forest without valuable trees that take time to mature. And we are always conscious there is a great blue sky somewhere out there. We love what we do, and we don't have a huge firm to feed, which means we'll save you overhead costs, too.

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HCI is a specialty consulting firm with unique breadth and depth of expertise and experience in women's and children's services. 

We support you in attaining a leadership position--whether in quality, costs, share--and we can often bring together your own strengths to do that very quickly.

We tie overall health system goals to specialty strategies. We have specialty-specific breadth and depth of experience in women's and/or children's services, and we understand the roles and needs of both clinicians and business professionals in creating successful programs. We translate, build, motivate, challenge, coach, and facilitate, tying desired outcomes to the processes needed to support those outcomes. ​​

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HCI clients range from 1000+ bed academic medical centers to integrated delivery systems and community hospitals, to Veterans Administration and military hospitals, to 40 bed rural hospitals. We have worked with thousands of physicians, nurses, faculty and other great professionals critical to the success of these organizations. We count many of our clients among top award winners in multiple categories from Top 50 and 100 hospitals to Baldridge Program award winners to Magnet Hospitals to centers of excellence in multiple areas of women's health. 


Women's, children's and men's service lines are population-based health service lines, very differently internally developed, branded and coordinated than disease-based service lines like cardiac or cancer. Population service lines are foundational to success in a  value-based, population health environment, but also more complex to maximize within health systems. That's where we come in; we "get" how that works. We live it, not just talk about it. 

Health systems able to leverage women's or men's services lay a solid footing for a genomics, or precision medicine, future. Building on this century's burgeoning gender medicine and communication knowledge is what we do. 
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Mary Anne L. Graf (mag) is the President and Chief Creative Diva. As the author of the only books written on communicating with women about health care, she is the national leader in marketing to women of all ages about health care. She makes female psychographics come alive. 

​Backing up mag is HCI's great network of multidiscplinary experts who are both respected in their own fields and unusually experienced in women's and children's services.
These experts include informatics gurus, futurists, general health care strategics, physician and nursing leaders, planning, payor, finance and business professionals and faculty, PR/marketers, designers and others--each of whose profession contributes to the foundation of success.
The field of  psychographics adds personal values and beliefs to demographics: The why of motivation and behavior, building a profile that allows more accurate geo-targeting, communication, and long-term engagement. ​
This puts HCI in the unusual position of being both wide and deep in our know-how of what makes these service lines work. That puts you in a great value and brand position, to achieve great quality, margins and volumes, and lower costs. ​

Our value to you is our expertise, provided from both the clinical and business perspectives of what it takes to make women's and children's services highly successful in today's highly competitive, ever-changing health care arena. 

We are not general health care strategic consultants, although we definitely work within a context of what is going on nationally in health care. We do not work in other service lines, although we actively work with and support them, because women experience what they offer--and improving gender-friendly outreach to women in those service lines will benefit the health system. 

We connect the disparate dots for a cogent plan for your women's and/or children's services.
Click here for our vision, missing and guiding principles.
Health Care Innovations | Charlotte, NC ‬ 
Founded 1985