mag's two books, Women's Health: Strategies for Superior Service Line Performance and The Complete Guide to Women's Health Service Line Marketing, are both published by HealthLeaders Media/HCPro. The service line book is applicable to any service line and remains HealthLeaders Media's third best selling book overall behind two general health care strategy books.
While the books are part of HLM's service line series, both contain broader information. The marketing book in particular is really about every aspect--research to digital and traditional media--of gender-friendly communications with women about health care, and includes content on how to leverage the connection with children's services, as well as how communications should be shaped for men's services.
“mag understands the role of marketing—not to constantly churn new patients, but to forge a connection with women, whose partnering role in the future direction of health care cannot be underestimated. Women are the gatekeepers for family health. Naturally on board with prevention and population health, female consumers can help all of us save millions in unnecessary health care costs, and help direct families and communities toward better health.” --Bruce Hamory, MD, FACP , national expert on redesigning health care for value
"Many hospital administrators have discovered that ‘glitz and glam’ may attract women but will not keep them… Mary Anne’s book will help avoid the marketing traps created by old, conventional thinking, going beyond the ‘build it,’ ‘advertise it,’ and ‘women’s market’ myths to help develop meaningful marketing for women in this 21st century.” --Celeste Phillips, RN, EdD, the 'mother' of family-centered maternity care whose nursing textbook has been translated into 40 languages
"I originally picked up Mary Anne's book when I was marketing director for a national specialty lab developing a women's product. I cam away with refreshed focused knowledge on all aspects off marketing and PR. I highly recommend her work to anyone in the field regardless of whether you are marketing to women, and particularly if you are already stretched thin and in need of a renewed focus on the mission at hand. Her book makes sense for any service line, from cardiac to psych and beyond." --Jeff Kelley, marketing and communications strategist
“I keep Mary Anne's first book on my desk--pages dog-eared and post-it-notes throughout; it's a valued resource. It is because of Mary Anne's inherent love and passion for teaching that she shares her latest wisdom, provides good advice and offers her perspective and humor. Keep her new book handy!" --Stephanie Fendrick, SVP Strategic Partnerships and Service Line Strategy, multi-hospital IDS
"mag knows more about effective marketing strategies and tactics than any other service line executive I have worked with nationally in the last two decades. Her knowledge about marketing is both wide and deep, including great gender-specific communication strategies. mag consistently comes up with fresh ideas about program development and marketing that make sense for any service line, from cardiac to psych and beyond.” --James Sherwood, VP Operations and Professional Services, six-hospital IDS