So...Who is mag?
 Mary Anne Lappin Graf, the founder of HCI, HCI Market Research Group and HCI Internet Strategies, is a skilled high-energy speaker, facilitator and coach who makes things happen.
A combined clinical and business background allows her to successfully bridge the gap between strategic, business, and clinical concerns, with solutions that break through barriers and expedite consensus and action.
She is equally comfortable working with board members, senior executives, physicians, faculty, hospital clinical leadership and staff alike. With three decades of experience in women's health care nationwide and internationally, she brings a wide variety of pragmatic approaches to problems, and develops individualized solutions tailored to the needs of the institution, its staff, and the community.
Graf is a dynamic speaker and a prolific author on women's and children's health issues. In addition, she continues limited consulting engagements with select clients.
Provider alignment is integrated in everything Graf does and, while she draws daily on HCI's huge proprietary database and national experience, solutions are customized to you, your community, and your providers.
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"Process is all. Otherwise it's just a report in a binder. You made it all come together for our staff and physicians, which gave us the buy-in we've been missing."
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Graf's areas of expertise include positive, market-driven organizational change, and innovation in women's services. Within women's services, Graf guides client hospitals through visioning; market, financial and business feasibility testing and planning; facilitation of architecture/design and marketing; Internet strategies; and actual implementation.
Her personal interests are pretty eclectic, from piano and music to the Internet (including constructing websites as a hobby), to swimming and water aerobics to all things Notre Dame. She shares her life with five male canines, felines and humines (two adolescent, the scariest kind) as well as three other beleaguered females of the feline variety. (No, the gender-indeterminate tarantula didn't make it.) And she is delighted to have put the brake on weekly travel just shy of the five million mile mark on Delta airlines alone, although it bumped her off the USA Today Road Warrior panel.
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"The national perspective in women's health is critical. It's so easy to think you're the only one having these problems. What a sense of relief."
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Among her personal clients are hospitals from less than 50 beds to Duke University Medical Center, Hopkins, and Harvard teaching center Beth Israel Deaconess Hospital in Boston, as well as numerous clients abroad, particulary in Asia. Her health care accomplishments include:
In the timeframe Modern Healthcare collected data on obstetrical consulting, HCI and Graf were cited as completing more obstetrical projects than any other consulting firm in the nation.
She has been quoted (sometimes even correctly) in publications ranging from The Wall Street Journal, The New York Times, U.S. News and World Report, Hospitals, Modern Healthcare and Nikkei Healthcare (Japan), as well as many books on women's health care.
You'll find her in several Who's Whos, and she was named one of the 25 Top Women in Healthcare in Utah.
She has consulted and lectured at universities nationally and internationally, has been on the clinical and/or business faculties of the Universities of Utah, Colorado and Southern California and has served on national advisory boards at institutions ranging from Duke University to Brigham Young University.
Locally, she serves on several board and leads the AHA's Go Red campaign for the health system, among other community leadership positions.
In 2001, in an effort to see less of hotel rooms and more of her family, Graf took a full-time position as a vice president of women's and children's services for a four-hospital health system in Virginia, where she has business development and marketing responsibilities for women's and children's services, including three obstetrical services, a community tertiary children's system, and non-obstetrical women's health services.
Since assuming the position, she and her team have added NICUs and an award-winning Internet-based NICU remote-access system for parents; recruited obstetricians, nurse-midwives, neonatologists, pediatric intensivists and maternal-fetal medicine; designed and renovated facilities; started a pediatric hospitalist program, a lactation center, an educational facility and a highly successful non-obstetrical regional women's education program. She is now launching a significant upgrade in children's services, headed up by a brand new mascot. These and other changes increased market share just over 22 points in the last five years alone and, since 2003, births have more than doubled from just under 3,000 annually to 7,000, with substantial increases in brand and margin.
For more information, go to resume summary or e-mail mag.
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