mag
Mary Anne L. Graf specializes in consulting in women’s and children’s services strategic planning, program development, and marketing. She has personally led most of HCI's 900+ projects with health system clients in 48 states and 10 countries, which has allowed to adjust quickly to the needs of diverse clients, communities, and cultures.
Graf leverages women’s and/or children’s services to innovatively support overall health system goals and strategies; women are easier to reach with information and—as the family healthcare gatekeeper—are key to successful value propositions and population health strategies. Her personal clients include health systems--rural, community and AMC--to industry giants like Samsung in Seoul, Korea. With a masters degree in maternal-child health/nurse-midwifery and post-graduate business studies at Northwestern, Notre Dame and the University of Virginia, she has been graduate faculty at three universities and a member of multiple university advisory boards ranging from Brigham Young’s Marriott School of Business to Duke Health’s Women’s Advisory Board. To see if her consulting theories actually worked, she also served for over a decade as system vice president of women’s and children’s services for a seven-hospital IDS in Virginia, resulting in a tripling of women's market share and quadrupling of women’s brand preference. She is published extensively, including articles in several countries and two books published by HealthLeaders Media. A native of Michigan with sojourns in Utah and Virginia, she is now happily a Damn Yankee living just north of beautiful Charlotte, NC. With her patient husband, Paul, a recovering attorney, she is the parent of two prime examples of the human Millennial species, a cheerful thieving dog, and too many cats--the latter including Tickles, the 22 year old one-eyed Warrior Diva who did eventually make fodder of the gender-indeterminate tarantula. |
“Mary Anne Graf isn’t a ‘theorist.’ She has successfully grown women’s programs all over the United States…Graf has forgotten more about women’s health than most managers or clinicians know.” --Jeff Goldsmith PhD, health futurist and economist “mag is the best that I have ever seen at connecting the dots...Nothing speaks to CFOs like using their own data to prove a point.” --Pete Gallagher, SVP and CFO of a six-hospital IDS “With the relatively new focus on gender-specific diagnosis and treatment, health care is coming to the critical need for gender-appropriate communications as well. Mary Anne has done an outstanding job of translating between the world of gender-specific communications and the needs of health care to reach women in a way that has greater meaning for them, and for the health care of everyone they touch." --Marti Barletta,"Chief Rabbi of the Sheconomy" (Time Magazine) "Thank you so much for the copy of your new book. When I read it I know that it will contain much more information than just about women's health marketing. You have a way of getting to the bottom of everything, be it a children's hospital or the mind of our CEO." --Board and Foundation Chair of an eight-hospital IDS |
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