While we are highly specialized within women's and children's services, we are also broad. We start from a strategic knowledge of what is going on in health care in general—the context in which women’s and children’s services must perform to be successful. 

Then, we also have extensive experience in every function that it takes to crease successful services, from clinical quality initiatives to finance, contemporary nursing leadership, clinical program design, facility design, certificate of need (yes, Virginia, some states still have that), common legal issues (speaking of physician alignment), and many other issues related to successful business and clinical business development in women's and children's services.

We are also very, very good at marketing. After all, marketing is communicating with women, something mag knows a lot about. 

We don't wait for the market to show up. We know how to make the market come to you--quite quickly. Ask about our track record changing market dynamics, share and brand.

Most importantly, we connect those issues; we don't treat them as unconnected, simplistic concerns. We know why and when population health will demand certain clinical initiatives and where to look for decreased costs through increased quality right now--as well as when you need to be positioned for bundled payment in these specialties. 

And while we know where to push and pull, perhaps even more importantly, we know all the variables and pressures that impact when and how you should push or pull. We like win-win. 

1. Data indicate that 80% or more of site of care decisions--office visits, pharmacy, rehab, urgent and emergency care, hospitalization site--are made by women. Bottom line: Health care decisions usually revert back to the Nurturer in Chief.
2. From decades of quantitative and qualitative research and hands-on experience, we know what women want for themselves, their children, and their families. We can predict about 80% of it in your community; about 20% is community-specific--and we like to discover that as quickly as possible.
3. We know how to produce those preferences with your great providers and staff, and how you can do very well in business doing that, no matter if you are a small community hospital, a community IDS, large AMC, or in a completely different country, and regardless of your payor mix. While the way we would advise you may change based on those variables, women all over the world are motivated by two things, and any provider, any where, can provide those two things at some level.
4. Then, once those two elements are in place, we know how to communicate what you do to women so they understand it and come to you.  
5. And all of that spells success fo r you, women and families, and for the health of the community. 

Our most popular offerings

• Expert document review and comment of strategic, business and marketing plans; draft facility and interior designs; Certificate of Need or other regulatory documents. 
• Our always-popular GAP Analysis, which identifies where the organization is now as well as potential areas of development--essentially a mini-strategic. The GAP analysis involves an overview using national benchmarks, as well as any particular client focus on any and all aspects of program strategy and implementation.
• Innovative, one-off facilitation of complex issues, often unique to a particular organization, that demands confidentiality, high relationship capability across disciplines, clinical and business knowledge, and both breadth and depth of experience, as well as creative thinking.
• Leader coaching, both for problem solving and ongoing implementation of new or revitalized services or breaking through barriers.

---

Underneath the business necessities...

When physician alignment comes up, some make the mistake of thinking that OB-Gyns and pediatricians are primarily economically motivated. Finance always matters, especially these days of slashed reimbursement and long hours. But there are easier specialties than these two if dollars are the key motivator. 

Of all the specialties, we find that these two have to hear how what they are doing will improve care for their patients as well. 

We see it every day, and we still very much believe in the commitment of physicians, nurses and other clinicians to the health of women and children. Working from that belief, they and we are able to work together to achieve their--and your--best for the families we all serve.

We are as involved in all forms of physician alignment and contracting as anyone else--collaboratives, PMAs, CMAs, employment and everything in between. We just don't forget the other major motivators for these specialties: how it will help women and families, as well as the providers themselves and their practices over the long term.