Presentations

HCI's Mary Anne Graf is a dynamic speaker with a sense of humor and an instinct for creating excitement and motivation. She presents both nationally and internationally on topics ranging from service line strategic planning to the future of women's services, generational difference in targeted marketing, and successful use of the Internet for Generations X and Y. She is available for both private and public conferences, for keynotes and break-out groups. Go to recent presentation topics.

Consulting Services

Graf also provides consulting services, including. One-hour free-standing coaching or brainstorming conference calls with several clients with specific concerns. The conference call can be a conference call with a work group or individuals. A strategic gap analysis in women's and/or children's services--a three to four-day consulting overview SWOT analysis with recommendations which can be implemented with or without further consulting. Facilitation of retreats and Future Searches in women's and/or children's services. Short-term specialty content expertise in women's and/or children's services for work groups in market research, strategic marketing planning, facility development and Internet planning. Extraordinarily experienced expert focus group facilitation in women's or children's services, where Graf draws from experience nationwide to test concepts not yet seen in your community...the beginning of innovation. Contact Mary Anne Graf for further information. Top

Bring in a consultant to Short-cut a learning curve Break through barriers Create excitement and alignment Energize leadership Normalize change Access national experience for local problems Let the consultant take the heat on tough issues.

Sample Recent Consulting Projects

For a growing community hospital in the southeast, development of the business, staff, facility planning, and feasibility testing, for initiation of neonatal intensive care, including recommendations on, and assistance in, physician recruitment and contracting. For a new southeastern health system, analysis of significant organizational development and resultant clinical issues in women's services following a hostile merger between two extremely different health care organizations. For a major, nationally-prominent southwestern teaching center, an analysis of the financial and political impacts of changing academic ties and increasing NICU and perinatal services. For a west coast multi-hospital regional health system, market research aimed at uncovering key competitive issues in a system facing new suburban and urban competition for its obstetrical services. Strategic Gap Analyses in women's and children's services for tertiary hospitals in the southwest, northeast and southeast. Future searches for a Midwest women's hospital and for the women's service line of a northeast community hospital. For a small Midwestern community hospital in a rural population spread out over 11 counties, an analysis of the multiple factors resulting in dramatically declining obstetrical volumes, with recommendations ranging from dealing with aberrant provider behaviors; to staff and management interventions and support; to program development and modest facility changes; to marketing and Internet support. For a two-hospital Midwestern system in a population of 26,000+, a review of competitive, physician and staff issues following a merger of the two previously-competitive hospitals in the area, with recommendations for growth, competitive repositioning, and the establishment of service line structure.

Clinical space programming, architectural support, review and comment, and interior design market research for multiple new and renovated women's centers and obstetrical units across the nation. When involved with obstetrical design, HCI supports LDR or LDRP, as well as LDR+ for high volume and/or high acuity centers. For a woman's hospital, evaluation of options to maximize a close relationship with another obstetrical service located on the same campus. Included an analysis of whether two historically competitive services that had previously failed a merger could successfully combine, and related key success factors. For a region of an international health system, a complete review of all women's services in a four-hospital system, including market analysis and research, system women's services positioning plan, system women's website development, facility development (including a new women's services and renovation of two existing services) and marketing assistance. Return to Top